The project presented by GereBros to Baker Hughes in 2020 was a web series designed for internal communication within the Global Supply Chain.
The goal was to convey corporate culture and key information while also boosting team engagement and motivation.
The format featured episodes built around a shared storytelling framework, performed by members of the management and team, blending narrative styles with elements of comedy and educational content.
The chosen production approach was agile and scalable, allowing the series to expand in case of positive feedback.
The project was structured to keep costs under control while ensuring strong communicative impact.
The initial plan was to produce a pilot episode, and — if successful — scale up the format into a full series with increased investment.
This web series fit perfectly within a vision of innovative corporate communication, aimed at boosting employee engagement by using emotional storytelling and comedy techniques to make the delivery of company messages more effective.
Title: Global Supply Chain / Baker & Hughes
Event Date: 2020
Client: Baker & Hughes
Production: 4 video / Ita-Eng
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