Testoni

https://www.gerebros.com/wp-content/uploads/2025/05/amedeotestoni720.mp4 For the prestigious Bolognese brand a.testoni, a name synonymous with artisanal excellence in footwear, GereBros handled the creation of visual and written content, as well as the editorial management of the brand’s Facebook and Instagram platforms. From February to May 2020, we designed and published a series of content aligned with the brand’s visual identity and long-standing values — reinforcing the narrative of its timeless elegance and positioning it in a distinctive way across digital channels. An editorial effort grounded in care, art direction, and strategic publishing — designed to keep the brand’s voice alive, authentic, and instantly recognizable, even during a globally complex moment. For more information, get in touch with us. https://www.gerebros.com/wp-content/uploads/2025/05/Testoni_Milano_2_web.mp4 “video promo https://www.gerebros.com/wp-content/uploads/2025/05/Testoni_LookBook.mp4 “versione due https://www.gerebros.com/wp-content/uploads/2025/05/Testoni_Bologna_Allegra_Spot_1.mp4 Social media posts on Facebook and Instagram, published between February and May 2020. published photos 0 video reel 0 stories 0 facebook post 0 instagram post 0

forum_hr_social

Three days in which thought found its voice, dialogue claimed its space, and people took shape — a shared, living, powerful shape.Korabi wasn’t just an event. It was a magnetic field of ideas, energies, and visions that pulled each other in, collided, and multiplied.We were there to tell the story — but also to live it. Two crews — one video, one photo — in constant motion, light but fully present.We followed every moment without ever interrupting it.From the soft light of early morning to the long shadows of evening reflections, we built an immersive, honest narrative.No special effects. Just reality — edited with care. Meanwhile, the social pulse kept beating.Every talk, every phrase that lit up a room, every emotion caught between a coffee break and a round of applause — instantly became content. Stories, reels, and posts crafted and shared in real time, with a tone of voice that reflected Korabi’s identity: deep, essential, never rhetorical. Our job was to stitch together the memory of those three days:with the light of the images,the rhythm of the videos,and the voice of the socials. And now, looking back, we know we did more than just a reportage.We gave memory a body — and storytelling a soul. For more information, get in touch with us. “A team building experience captured in its purest essence.      https://www.gerebros.com/wp-content/uploads/2025/03/01_Report-Evento-Korabi-16-9_sigla_1.mp4 “il racconto  Social posts on Facebook and Instagram between March 31 and April 25, 2025.   foto pubblicate 0 video Reel 0 stories 0 post facebook 0 post istagram 0 Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi) Visualizza questo post su Instagram Un post condiviso da Shoqata Korabi (@associazione_korabi)

edi e-commerce transformation

https://youtu.be/d8qE7RcsBqw Summary of the “E-commerce Inspiration” Event The “E-commerce Inspiration” event, promoted by EDI Confcommercio Milano and hosted at Webidoo’s headquarters in Milan, served as a key opportunity to explore digital transformation and online commerce.The event, which was also streamed live, brought together a wide range of entrepreneurs and industry experts, and concluded with a final talk show featuring all the guests. The event was hosted and directed by Renato Geremicca, who introduced the core themes of the day — emphasizing that digital is not just about technology, but a mindset that businesses must adopt to stay competitive in today’s market.Geremicca pointed out that we’ve become “hybrid” almost without realizing it, and that this new reality presents unexpected opportunities for entrepreneurs and companies alike. The event concluded with a talk show in which all the guests shared their final thoughts and key words that best capture the future of e-commerce.Terms like inspiration, inclusion, sharing, and energy stood out, highlighting how digital is no longer just an option, but a necessity for those who want to innovate and grow in today’s market. The event made it clear that digital transformation is not only about technology — it’s above all about mindset and strategy.E-commerce today is far more than just an online storefront: it’s an ecosystem that connects brands, people, and ideas in constantly evolving and creative ways. Title: eCommerce Inspiration / edi confcommercio MilanoEvent Date: Edizioni 2022Client: edi confcommercio MilanoTimeline: 1 dayCategory: evento on_life – audience both in presence and in streaming meet the guests: Paolo Picazio – ShopifyRepresenting Shopify, Paolo Picazio spoke about how the platform has revolutionized e-commerce by enabling anyone — even without technical skills — to launch and manage an online store. He emphasized how, compared to 5–10 years ago, starting a digital business is now easier and more affordable thanks to intuitive tools that lower entry barriers. Marta Ceresa – OrangorillaFounder of Orangorilla, Marta Ceresa introduced an innovative project that blends the physical and digital worlds. Orangorilla is a constantly evolving experiential space where people can enjoy a welcoming, home-like atmosphere without the pressure to buy. Her talk highlighted how digital tools can complement physical experiences, creating new ways to connect with customers. Jacopo Sebastio – VelascaCo-founder and CEO of Velasca, Jacopo Sebastio shared the journey of this Made in Italy footwear brand, which embraced a Direct-to-Consumer (DTC) model from day one. Starting online-only, they later opened physical stores to balance digital presence with traditional retail. During the pandemic, Velasca shifted all its revenue online without major losses — thanks to a strong direct relationship with customers. Sorelle Fontana – SilenzioThe representatives of Silenzio, an artisanal tailoring brand, spoke about the challenge of digitizing a traditional sector. With support from Confcommercio, they successfully transformed their business model from physical-only to online sales. Their experience proves that even tradition-rooted brands can embrace digital without losing their identity. Martina Capriotti – MirtaCo-founder of Mirta, Martina Capriotti explained how her digital marketplace brings the best of Italian craftsmanship to global markets. Mirta uses a pre-order model, allowing small artisan businesses to reach international customers without holding inventory. This strategy helped many companies stay afloat during the pandemic by providing a platform for sustainable growth. Stefano – AmmuStefano, founder of Ammu, shared how his company — specializing in artisanal Sicilian cannoli — discovered new growth opportunities through digital. During the pandemic, Ammu launched a home-delivery cannoli kit, allowing people to gift and share sweetness remotely. His talk showed how digital can be more than just a sales channel — it can create real emotional connections with customers. For more information, get in touch with us “the cultural transformation of retail https://youtu.be/LZu7Cayuw4khttps://youtu.be/UoycuN1nHqYhttps://youtu.be/tfEzq2sSb34https://youtu.be/UoycuN1nHqYhttps://youtu.be/XMSCV__DN2s

forum_hr

https://youtu.be/_DwKky701-0 The Forum delle Risorse Umane, organized by Comunicazione Italiana, is Italy’s leading event dedicated to the world of work and People Management — a key meeting point for HR managers and professionals. From 2011 to 2023, Renato Geremicca served as the official host of the Comunicazione Italiana Ecosystem, moderating dialogue and debate across multiple editions: Forum HR, Forum del Design, Forum PA, Forum della Comunicazione, Forum della Sostenibilità, Sailing Cup, and the GEA Award.Through his role, he became a living archive and evolving voice of the forums, weaving together the recurring themes of cultural transformation over the years. In parallel, Salvatore Geremicca curated the photographic reportage, capturing over 10,000 managers — speakers and participants — and producing more than 300,000 images.His work shaped the visual identity of the various Forums with a distinctive, artistic touch, playing a key role in revitalizing the image of Comunicazione Italiana over the past 14 years. The Forum HR, held annually in Milan, explores strategic topics such as the transformation of work, the digitalization of human resources, corporate welfare, and the evolving challenges of recruitment.The event features Talks, Speeches, and Thematic Roundtables with leading HR Directors and industry opinion leaders.Today, the Forum HR is one of the most prestigious platforms for companies and professionals looking to understand — and anticipate — the future of work. Since 2011, Renato and Salvatore Geremicca have been among the key partners of Forum HR, interviewing and documenting the contributions of over 1,200 prominent HR figures, including CEOs, HR Directors, Talent Managers, Employer Branding Experts, and thought leaders from top Italian and international brands. Title: Comunicazione Italiana / ecosystem / Forum HR Event Date: Editions 2010-24Client: Comunicazione ItalianaTimeline: 2/4 days Partner: Comunicazione Italiana For more information, get in touch with us “where future expresses itself