Born from circular generative communication and thoughtful storytelling, Italy at Hand is a brand identity movie with a cinematic flair.
14 locations, 14 elements capturing the essence of Italian lifestyle and craftsmanship, aimed at conveying the core values of the Bel Paese.
Each film is designed to be both an integral part of the brand movie and a standalone product, capable of generating a web series linked by a unified narrative. A true project of circular generative communication.
Title: Italy at hand
Event Date: 2017
Client: Convention Bureau Italia
Timeline: 8 production days with a team of 9 experts, in 15 different locations between the end of september and the end of december 2017
Guests: /
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“Italian craftsmanship at your hand”
