To renew and strengthen the brand identity of My Fitness Club, GereBros developed an integrated visual identity including original photo content, a new logo, and a revamped website aligned with the most effective strategies adopted by competitors.
The portal was also made more user-friendly and optimized for mobile viewing.
The strategy proved successful, resulting in an increase of over 30% in new memberships.
Title: My Fitness Club
Event Date: 2015-2016
Client: My Fitness Club
Timeline: Started in 2015, it has recquired 25 days for the design and the planning of the project for the whole brand identity, 12 days for the executive production.
Awards: 1° place in the 16ª edition of the “NC Digital Awards” award, category “Corporate website of non-listed companies”.
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“A restyling that builds loyalty”
