Nespresso Opening Blue Party: The Vocal Flash Mob

On January 25th, for the grand opening of the Nespresso Boutique in Modena, GereBros created a one-of-a-kind experience with a Vocal Flash Mob celebrating the launch of the Kazaar Limited Edition capsule — and turning the night entirely blue.
The event stood out for its immersive, unexpected concept, combining refined lighting design, exclusive banqueting, and unforgettable performances.

Key elements of the event:

  • Unique atmosphere: A sophisticated lighting design transformed the boutique into an elegant space, perfectly aligned with the “Blue Party” theme.

  • Innovative projections: VJ Marco Ossanna enriched the ambiance with video projections on ceilings and windows, creating striking holographic effects.

  • Vocal Flash Mob: Ten singers and six dancers delivered spontaneous musical-style performances. Songs included Faith and Freedom by George Michael, Mamma Mia by ABBA, and Somebody to Love by Queen. Performers blended with the crowd, catching guests by surprise.

  • Seamless production: GereBros’ direction ensured a smooth flow from setup to breakdown, without interrupting the boutique’s regular operations.

  • Glamorous experience: A team of reporters and video makers documented the event, adding an extra touch of exclusivity.

 

Strengths of the Event:

  • Original Vocal Flash Mob: A high-quality performance blending live singing and dance, amplifying the “live movie” concept.

  • Sustainability: Minimal environmental impact, with limited use of temporary structures.

  • Guest comfort: Flexible cloakroom service, efficiently managed despite the limited space.

  • Video production: Expanded video team to generate broadcast-quality footage and enhance the visual projections.

GereBros fully captured and expressed Nespresso’s values, combining glamour, style, and entertainment into an innovative and unforgettable event.

Title: Nespresso Opening Blue Party
Event Date: 2012
Client: Nespresso

booklet
debrief

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Documovie
NESPRESSO
Flash Vocal Mob

Video Report
NESPRESSO
Flash Vocal Mob

performance A

performance B

“first flash vocal mob in Italy