The PhotoFactory by GereBros is where photography becomes visual storytelling — energy captured in a single frame.
Here, every shot is born with a cinematic touch, capturing the essence of each moment through a distinct directorial lens.

At its core is Salva-Tore Geremicca, photographer and image storyteller. His journey began in 2004 at the Lucca Summer Festival, where he captured a shot of Eric Clapton — later published in the festival’s official book. Since then, he’s photographed Justin Timberlake, Lionel Richie, Joss Stone, Dave Matthews Band, Michael Bublé, Take That, Placebo, George Michael, Earth, Wind & Fire, Robbie Williams, Ricky Martin, Noa, Nicola Piovani, and many others.

But his art goes beyond music. Action is his natural habitat. He has captured the adrenaline of motocross and motorsports, the dynamism of sailing, windsurfing, and kitesurfing — closely following the movements of international athletes.
And then, the portraits: business portraits of top managers, artists, actors, and musicians — images that highlight charisma and personality.

Alongside him is a pool of photographer-artists who share GereBros’ philosophy: to tell stories, move people, and create powerful, evocative imagery.
Thanks to a strong background in theatre and entertainment, every shot is composed like a scene — with dynamic and immersive aesthetics.
Privileged access to major event backstages and an eye for authentic moments make the images of PhotoFactory unmistakable and unique.