PurParlé: the On-Life e-commerce that revolutionized live shopping

PurParlé: the innovative platform that transformed online selling by merging the power of traditional teleshopping with digital interactivity.

Conceived by Massimiliano Molese, PurParlé allows retailers to independently manage immersive, interactive live events — turning shopping into a truly engaging experience.

Thanks to its advanced live streaming system, PurParlé enables real-time broadcasting across multiple channels — from a retailer’s own website to social platforms — with sub-second latency.
Its innovative mobile control room, fully operable via smartphone, supports up to four simultaneous devices with dual live framing, delivering a dynamic and captivating viewing experience.

Users can interact via text, audio, and video chat, creating a personalized, real-time shopping journey.