He began experimenting in the world of entertainment at just fifteen, immediately showing the unique trait that defines his entire path: technoartistry. From 1988 to 1991, he worked summers as a DJ and sound technician in Club Vacanze resorts, kickstarting his journey in the industry.

In 1992, he moved to Bologna, quickly setting aside his university studies in favor of a more stimulating, hands-on approach to learning. He threw himself into commercial entertainment, live show production—as a sound designer for concerts and theatre, light designer for entertainment events, and visual designer for large video projections. He also established himself in the clubbing scene as a DJ selector between Bologna and the Romagna Riviera, and for radio networks like Radio Dimensione Suono (RDS).

In 2003, Mimmo D’Alessandro entrusted him with the video direction of the Lucca Summer Festival concerts, a role he held for four consecutive seasons. He directed live visuals for 48 international music stars, starting with his first video direction for the TOTO concert, followed by Elton John, Simply Red, Craig David, The Black Eyed Peas, Michael Bublé, and many others.

From that moment on, his experimentation in technoartistry deepened—ranging from entertainment to TV reportage, from live events to photography of musical, theatrical, and sports performers. Among others, he photographed Justin Timberlake, Lionel Richie, and Michael Bublé.

After years of sharing artistic productions with his brother Renato Geremicca, in 2009 they co-founded GereBros Creative Lab: a Communication Company that naturally merges creative and production expertise.

His technoartistry mindset, cultivated with spontaneity, has become the magic formula that allows GereBros to respond effectively and sustainably to companies’ internal and external communication needs—from strategy to live communication.

Since founding the company, Salvatore has led GereBros’ creative direction, overseeing the visual and directorial design of formats, digital technology for visual production and streaming, and shaping both the Visual Brand Identity and Social Media storytelling.

His productions have become Best Practices in the industry, driven by the principles of #envolvingpeople and #thefunisthekey