The rebranding of Farmacia San Carlo and the creation of the Teraphi brand are the result of a synergistic collaboration between GereBros and designer Ubaldo Righi, who completely reimagined the visual identity and communication strategy.
The goal? To transform the pharmacy into a modern wellness hub and launch a new brand that conveys both balance and innovation.
For Farmacia San Carlo, the restyling made the space more recognizable and welcoming, with a communication style that feels clear and close to its customers.
Teraphi, on the other hand, was developed as an independent brand — its name blending “therapy” and the symbol Φ (phi), representing harmony.
Every design detail was carefully crafted to express a sleek, contemporary identity, while the communication strategy combines storytelling and visual impact to create a strong emotional connection with the audience.
Crucial to the project were the brand identity videos produced by GereBros, which conveyed Teraphi’s philosophy through evocative visuals and emotional storytelling.
The result? A successful project that breathed new life into the pharmacy and positioned Teraphi as an innovative brand in the wellness world.
A perfect example of how design, strategy, and storytelling can transform the perception of a brand.
Title: Farmacia SanCarlo / Teraphy
Event Date: 2018
Client: Fam. Mantovani
Production: 1 Brand, 1 Rebranding, integrated visual identity, photo, video, company profile.
Design: Ubaldo Righi
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“A cutting-edge project for natural health