gerebros
gerebros
gerebros
Designer of Symbol and Essence.
He is the founder of Esagono Cremisi and Demarka,
and the creative partner of GereBros.
“Signs that speak.
Shapes that stay.
Stories you can see.”
There are those who design logos — and then there’s Ubaldo Righi, who draws contemporary archetypes.
Designer, visionary, and founder of Esagono Cremisi and Demarka, Ubaldo explores the most intimate frontier of visual identity: the kind that doesn’t shout, but resonates. The kind you don’t explain — you feel.
With GereBros, he shares a passion for the deeper meaning of form, a meticulous attention to detail, and a belief that a well-crafted graphic mark can say as much as an entire speech.
His creations don’t just represent a brand — they embody it. They return it to the world with elegance, strength, and coherence.
Ubaldo works with both method and instinct, geometry and spirit.
His marks are modern totems — capable of becoming stories in their own right.
In 1992, Ubaldo Righi shaped his design identity under the mentorship of AG Fronzoni at the scuola-bottega in Milan. Since then, he has been dedicated to visual identity through a constant process of study and application in the fields of corporate and brand identity.
From 1997 to 2007, working with Iosa Ghini Associati, he developed projects for Ferrari (catalogues, installations, exhibitions), Maserati (logo redesign, corporate and design identity, brand manual, catalogues), Gruppo Natuzzi, the City of Bologna (exhibition Marconi, il genio, il futuro. Casa d’artista – Centro Studi Giorgio Morandi), Infostrada (installations), and Alitalia (signage).
In 2009, he founded Esagono Cremisi, conceived as a kind of Babel Library of design — a space that merges theoretical disciplines and practical experience, aimed at creating a real network of collaboration among professionals, companies, and public institutions.
In 2011, together with Antonella Di Luca, he co-founded the brand Mr.Less & Mrs.More — a name that reflects the ongoing search for design synthesis and the pursuit of meaningful formal balance. Alongside client work, the duo launched a self-production line featuring a collection of sheet metal objects focused on food design and beyond.
Since 2012, Ubaldo has taught Graphic Design at the ITS Foundation for ICT Technologies.
Since 2016, he has led the design and development of the corporate and brand identity, art direction, and design management for Vitruvio Virtual Museum.